Hanjin Shipping
- The Havas Agency managed all aspects of the relationship between Hanjin Shipping and the Renault F1 Team.
- The Havas Agency roles included:-
- Contractual Negotiations
- Promotional planning and implementation
- The Havas Agency Ltd. successfully negotiated the terms of Hanjin Shipping’s sponsorship programme with the Renault Formula One team.
- Hanjin Shipping is a major global South Korean shipping company with in excess of 120 freight vessels.
- The personnel of the Havas Agency Ltd. originally introduced Korean Air into Formula One in 1994 as a team sponsor. Hanjin Shipping, the parent company of Korean Air, entered Formula One as a sponsor of the Renault Formula One team in 2002.
- The Havas Agency Ltd., and its personnel were responsible for the introduction of Korean Air, and Hanjin Shipping, as team sponsors within Formula One and for a period of thirteen years managed all elements of the relationship including contractual negotiations, promotional planning and implementation,
- Implementation included World-wide coordination with Hanjin regional offices to ensure the partnership programme was leveraged to its maximum potential.
- Additionally, The Havas Agency was able to assist Hanjin in developing business-to-business opportunities. As an independent agency with relationships throughout Formula One, the Havas Agency was able to network, not just within the Renault F1 Team, but throughout the field thereby facilitating maximum business development for Hanjin within the F1 arena. This process represents the cutting edge of motorsport sponsorship.
