Motorsport

The focus of the Havas Agency in relation to motorsport is Formula One.

> Why utilise Formula One as a marketing platform?

> Why utilise the services of a specialist Formula One agency?

> Why the Havas Agency Ltd?

> The process of Formula One team selection.

> Engaging the Havas Agency as your Formula One consultant.

Why utilise Formula One as a marketing platform?

Formula One provides a global marketing platform with business to business, and business to consumer opportunities.
Formula One creates for partners a unique level of global exposure that no other sport offers on an annual basis.
Compared to other sports, Formula One offers good value and a cost effective solution for partners that are looking for global or specific market exposure.
The Olympics and the Football World Cup provide companies with global exposure but it is limited to every four years. The Grand Prix season takes place every year approximately every two weeks between March and October.
The 2008 Formula One calendar incorporates 18 Grand Prix events, hosted in 17 different nations, on five continents.
The Formula One World Championship on average travels to a new country every fortnight in the Grand Prix season.
From November to February (the ‘closed’ season) partners are able to continue to utilise the marketing benefits Formula One provides through factory tours, test sessions, driver appearances etc.
A host of new markets have been introduced including; Bahrain and China in 2004, Turkey in 2005, Singapore in 2008, Abu Dhabi, India and South Korea in 2010.
The Formula One Paddock provides the ultimate in corporate hospitality.

Why utilise the services of a specialist Formula One agency?

Perhaps it would be helpful to consider the following questions:-

Would you purchase a property without the assistance of a lawyer?
Would a Board of Directors allow a company takeover without the services of an accountant?
Would a Doctor allow self diagnosis by a patient?

The answer to the above questions is clearly no. Why therefore would a company not utilise the expertise and knowledge of a specialist agency?

Dealing directly with the teams is a time-consuming process and for the ‘outsider’ it is difficult to achieve an objective assessment without having a deep understanding and knowledge of the sport.

The Havas Agency will fast track this process. The Havas Agency will be able to ensure the appropriate team selection, negotiation of program benefits, optimization of the program, continuous consulting throughout the program, negotiation of budget, research, analysis and evaluation of the program.

Why the Havas Agency Ltd?

The Havas Agency personnel have collectively had an involvement in Formula One for over 25 years.
The Havas Agency are able to provide a specialist and independent consultancy to companies interested in utilising Formula One as a promotional, marketing and business to business tool.
The Havas Agency are able to introduce and negotiate all aspects of a sponsorship involvement in Formula One. The Havas Agency is a full service agency capable of assisting with all aspects of a partnership program including: strategic assessment, promotional planning, contractual negotiations, operational planning, hospitality management and program evaluation.
The service of The Havas Agency is perhaps unique. We believe no other agency offers the depth of experience in this arena and is able to work with all the leading teams in Formula One.

The Process of Formula One team selection

The most critical aspects for a partner entering Formula One will relate to team selection, benefits and budget
The Havas Agency can provide a prospective partner with guidance and advice regarding these aspects.
The right selection of a team is critical. The aims and objectives of the prospective partner are paramount and must fully engage with the team.
Teams within Formula One vary considerably. Each has its own personality and style. For many prospective partners entering Formula One can be confusing. All teams will indicate success for the season ahead but ‘success’ needs to be put into context. What is successful today may change tomorrow. The key is knowledge and understanding what can cause change and how it can impact on a team’s performance both on and off the track.

Engaging the Havas Agency as your Formula One consultant

The Havas Agency Ltd operates a policy of being completely transparent in representing a prospective Formula One partner.
The Havas Agency Ltd., prior to engagement will advise all present interests in Formula One with teams and otherwise.
The Havas Agency Ltd. would act independently for the partner, and provide full disclosure as to the basis upon which the agency is being remunerated.
Following engagement of the Havas Agency Ltd., by the partner, we would carry out a strategic assessment by studying the partner’s promotional and marketing aims and objectives. Based on the information provided and the assessment results, the Havas Agency Ltd., would recommend which Formula One Teams should be considered, or indeed other opportunities within the sport of Formula One.